As we touched on previously, any kind of marketing strategy requires a fair amount of planning and attention to detail to ensure that your campaign is as cost-efficient and effective as it can be. Finding the right audience and deciding how you will target them specifically is only one step of your journey, making sure that your company and brand is one that customers want to invest their attention and money into is also a major consideration. People like to buy into companies and the image that they represent, which is one of the major successes of businesses like Starbucks and Apple; in that people enjoy buying into their corporate image by having their products
While the example of Starbucks may not apply to every business out there, it is a perfect example of how important branding is in today's retail environment. Ensuring that customers get the right impression from not only your products but also yourself as an entity will vastly improve your chances of success in today's B2C climate. However, understanding the importance of branding and how to effectively organise this into place are two different things entirely.+ Read More
As we touched on earlier, Branding and how potential customers perceive your company (and the products or services it sells) is vital to success in today's world. However, branding is not just down to how your products look or how nice your logo is, branding is all about reputation and appearances. Focusing on how your products are perceived by those who have bought or are planning to buy is important as these days, the full history of your companies successes and failures are only a single Google search away.
This all affects how your company's brand is perceived and ultimately, you want potential customers to perceive your company and what they sell as positive, as this makes it far more likely for them to make a purchase and convert as a paying customer.+ Read More
Most businesses will at some point have experienced high numbers of traffic to their site but not felt the desired effects of more conversions. Now there are myriad reasons why somebody might, for instance, add items to their cart but then suddenly not follow through with a purchase. Phone calls, time commitments, and even pop-up ads drawing them away at the pivotal moment are all things that will compete with your site for your consumer’s attention.
Retargeting is essentially using your website to store cookies on a user’s browser, which will in essence allow you to follow them after they leave your site. Be that with a targeted email campaign or even things like Google Display and Social Media ads, they will help to remind your customer about your site and may incite them to make another visit to complete their purchase. This can help not only increase individual site visits as they come back but can also actually improve your brand’s presence as people constantly see your ads and determine that you are a reputable and well-established company.+ Read More