When performing SEO on their sites, many people often panic about how to find and acquire links to their site. This fear is often well placed as back-linking is an incredibly important side of
SEO and more often than not, the success of a campaign can rest upon it.

When setting out to build backlinks to your site it is critical that you properly research exactly what makes a good and a bad link and how their presence can impact your site and its rankings. A decade ago it used to be relatively straightforward to accumulate links to your site and increase your presence in the search results fairly quickly. However, Google and many other search engines are extremely strict on exactly what kind of links are considered worthwhile, this is a critical point to understand as the presence of a bad or irrelevant link to your site can harm your site more than not having any at all.

This in turn will signal to Google and other search engines that the content on your website is credible, accurate, and worth recommending to their users. That is the basic theory anyway. Most people, however, will be completely unaware of exactly how a link from one site to yours can benefit your rankings.

Essentially search engines use these links not just as a way to test individual sites for relevancy and authority to display accurate information to their users, but it also helps them to categorize and discover new web pages and establish what rank to give these sites in the search results for a given keyword. Essentially, linking helps search engines capture as much relevant data when a term is searched and in turn shows them what priority to give that site.

Probably not.The same can be said with links. There are many SEO tools that we have access to that can analyze and report on a proposed links authority ranking with Google and other major search engines.

Our team of SEO experts uses a variety of recognized “SEO metrics” to try and help evaluate the quality of sites where they wish to place links for our clients.

Some of the metrics we review and consider when creating link strategies for our clients include:

Less desirable links

As with “Good Links”, you can often spot a “bad link" by analysing several key factors about the link itself and the website it comes from:
While truly newsworthy articles from credible sources linking back to your site as a source of credible information can be a boon to your SEO, a a spammy or low-quality link can be detrimental to the SEO performance of your website Reciprocal link-building is also frowned upon in the SEO community and Google will likely not reward you for any reciprocal link which it identifies