For many years now the financial and banking sectors have been at the forefront of utilizing new technological advancements to provide their customers with faster, more convenient, and more holistic services. However, when it comes to maintaining their client base and attracting new customers, many banks seem to be using the same tactics as ever before to do this, like referrals and leafleting. While it can be argued that they “work” in the modern age there are far more lucrative ways for these businesses to bring in more customers, one of the best is industry-specific Banking SEO.
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In today’s world, when a potential customer needs a service, they will more than likely pull out their mobile phone or laptop and use a search engine to find both local services and international products. First page positions can gain at least 71%+ of all organic search clicks that originate from any given search term, therefore targeting these first-place positions for keywords that are highly relevant should be a priority for any business looking to find customers online.
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For many businesses online, marketing to their local audience is not specifically necessary, however for businesses that rely on physical premises to do business in, such as restaurants, stores, and yes, banks, the opposite is true. As we said before, vast amounts of people search for banking services or bank branches within a specific location.
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If your particular bank has many branches in different areas that all offer different services, it’s important that each branch is targeting not only the most relevant area but that the SEO campaign is directing the correct customers to the correct branch which provides the services they are looking for.
+ Read MoreWhat is written on your site is not entirely for the benefit of your customers, but also for the benefit of search engine algorithms in their quest to properly categorize and rank your site. Therefore, it is important that the content you have reads well and is informative for your customers, as well as following content best practices laid out by search engines in order to make it easier for them to rank you.
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Many customers when they need something on the go will simply pull out their smartphones and jump straight on the internet to look at mobile-friendly web pages suggested by search engines. Making sure that your site is able to adapt and resize to individual users is important not only for your customer’s ease of finding a local branch but also for your SEO rankings. Google and other search engines have a preference towards sites that actively attempt to provide their visitors with a high-quality experience.
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