E-Commerce SEO

For example: how likely is a website visitor going to convert into business if they struggle to navigate their way around the website? The likelihood is that they are in fact going to drop off and find their way to one of your competitors instead.

By improving the functionality and user-friendliness of a website, not only will it improve the overall SEO, but it will significantly increase your conversion rates as well. This is a win-win.

The same can be said for page loading times. Many people contest that page loading times do not affect SEO, however we know it to be quite a significant defining factor. Google is always going to prioritise websites that are not only the most relevant and appropriate to the users search query, but the convenience that that website will provide; and there’s nothing more inconvenient that a website which takes forever to load.

Quality SEO practices will make your various products more visible to online users and thus increase the chances of you being able to sell products through your website.

Having an e-Commerce website without practicing SEO is like buying gym equipment and not using it, then wondering why you’re not losing any weight.

SEO will increase the amount of “organic traffic” coming through to your website. This is essentially website visitors who will log onto your site without clicking on an advertisement. By building up your SEO, you will be ensuring that your website will continue to see traffic, even if you’re not currently spending any money on paid advertising.

This bottom line is the backbone of your business and it is paramount that you continue to grow it. Consider it a safety net of sorts.

This is because, when you are ranking in the higher positions on an organic Google SERP (search engine results page), and you’re also positioned in the paid ads section, you’ll be occupying some seriously lucrative digital real estate.

Paid advertising drops off the moment you stop investing, whereas the effects of SEO will remain long after you stop. Again, that doesn’t mean that you should only invest a small amount into your SEO, as it should always be in effect. But it’s certainly another good reason to invest in it all the same.

This is another win-win. Not only will the quality content help to improve your website’s visibility, but when developed properly, you will be able to bolster your conversion rates.

A great example of this is by sharing recipes on a blog attached to an e-commerce website that sells kitchen utensils and appliances. For example, if you have an amazing new blender on offer, then having a comprehensive list of healthy smoothies on your blog will not only help to improve your SEO and brand awareness, but it will also encourage visitors to want to purchase the blender so that they can try the awesome recipes out!