Influencers can be from a wide variety of backgrounds and can engage with their audience in different ways. This can be online personalities like famous Instagram models and Youtubers, to more professional and business orientated personalities like entrepreneurs and industry experts. Even people within the public eye are able to be influencers, with people like actors, singers, and other celebrities often being approached by companies looking to leverage their public attention for the good of their brand. This makes the possibilities and angles of approach to an influencer marketing campaign practically endless.+ Read More
The most simple and well known of all, this is a simple pay for public promotion style of campaign where you pay the influencer directly for their endorsement of your brand.
Anybody familiar with Instagram and Snapchat influencers will know exactly how common this strategy is, essentially your brand gifts some of your products for the influencer to keep and then promote through their videos and posts.
While this is an entirely separate marketing strategy in itself, the same mode of operation can be used with Influencer marketing by providing your influencer with a unique code that transfers them a portion of every direct sale they generate.
Ultimately finding a type of campaign that works for both you and your influencer is crucial to ensure a functional and healthy relationship.
Coming up with a set of “buyer personas” for people who could potentially benefit from your products that also includes both demographic and psychographic information, such as age, interests, profession, location, etc.+ Read More
Try to make it clear as to who you are, why you have chosen them specifically to work with, and why you think their audience could benefit from being shown your products or services. Naturally, you should also outline what you are prepared to give in return for their exposure.+ Read More