Influencer Marketing

Influencer marketing is all about identifying popular and high traffic figures within relevant industries or interests whose audience could potentially benefit from learning about your products and services. Essentially, it works in an extremely similar way to product sponsorship in that you are essentially paying a high-profile figure to talk about and promote what you have to offer. Influencer marketing is popular for products that require a degree of brand recognition, visual engagement, and consumer loyalty to promoting - such as makeup brands and clothing.

What is an Influencer Marketing Campaign?

Essentially “Influencer Marketing” is the name given to the process of finding key industries and hobbies relevant to your products and identifying popular and highly regarded figures that hold a lot of “influence” over their audience. Businesses and brands then form a partnership with these people in order to bring their products or services to their audience’s attention. Depending on their platform, influencers will in most cases have an enormous, highly engaged, and action-driven audience. The likelihood is that their dedicated fans and followers will take their recommendations and opinions seriously.
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How is Influencer Marketing Implemented Into my Existing Marketing?

Influencer Marketing, like any other kind of marketing for that matter, requires an appropriate amount of planning and research from reputable sources in order to plan exactly how you will make your campaign a success. Next, it is always worth evaluating whether this is something that you can complete by yourself or whether the work may be better left to a reputable digital marketer, experienced in influencer marketing strategies. However, the process of incorporating influencer marketing into your pre-existing marketing mechanisms is not overly complicated; so, let us look at some of the key elements to help you gain a better understanding of what is involved:

1. Clearly defined goals

Different influencers will have vastly different audiences from one another and more than likely that their audiences will act differently when faced with a promotion from an influencer. Some may be highly actionable and will immediately buy what is recommended (as with reviewers and critics) whereas others may generate high amounts of engaged traffic, but not many physical conversions. It is important to quickly identify what kind of influencer is going to match the goals of your overall marketing strategy and try to develop a working relationship with the most suitable.

2. Type of campaign

Naturally, these influencers are aware of just how valuable their audience is to companies looking to exploit it as a stream of interest to remote their products. In short, they will expect payment or remuneration of sorts; however, this is not always monetary. Different types of campaign can include
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3. Identify your audience

Now you know what your goals are and what kind of type of campaign you might want to run, the next step is to figure out what kind of audience you want to target. Naturally, this should be a highly relevant and large audience that is actively engaged by their chosen influencer’s posts. Time should be dedicated exclusively to creating an outline of the different groups of people who you want your products to reach.
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4. Find the right influencers

Now the final step is to choose whom it is that you want to work with! Once you have established that their audience shares traits with your target consumers you should attempt to open a professional line of communication (most influencers will have an email address or WhatsApp number specifically for business inquiries on their various profiles).
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Boost Profits and Enhance Engagement with Influencer Marketing

The best way to establish your brand’s longevity is via connecting to your target audience on a deeper psychological level. Present-day consumers are choosing the brands based on their feelings and emotional connection. So, one of the main success aspects that decides a brand’s fate is the development of positive associations and long-term relationships with the consumers.
At TBS Marketing we build and foster these relationships by creating captivating experiences that will engage your target audience and shape positive impressions of your brand. Our experts will develop strategies and campaigns that will utilize influencers to help build a strong connection with your target market and enhance engagement and credibility.
We will identify the right influencers and create unique attention-grabbing content that will excite and convert your audience. To get started reach out today for further details.
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Bangkok Office
1023, 4th Floor TPS Building, Pattanakarn Road, Suanluang,
Bangkok 10250, THAILAND
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