We love stories and we are always attracted to people who have a gift for retelling anecdotes and events with good humour. But how does this tie in with business? Well, from a business perspective, telling an interesting story relating to your brand is a great way to form an emotional connection with your audience and as we well know, most people make purchasing decisions based on emotion.
By sharing quality visual content, you will be able to let your audience know what you are about and build a strong relationship with them. Instagram isn’t about pushing products but sharing content that focuses on feelings instead; feelings that can be related to your products.
This approach will inspire an emotional response to your brand, and you will invariably notice a positive impact on the success of your business through returning customers and sales.
Consistency is key! So, stick to an appropriate colour scheme and style that resonates with your brand, thus reinforcing your identity.+ Read More
Just be certain not to overuse hashtags. This is why it is so important to do your market research and ensure that you are using the appropriate ones. Every hashtag should serve a purpose.
The best way to start generating engagement is to follow people who are talking about your brand or products and actually engage with them by commenting on their content.
Another great way to start a conversation with your audience is to create your own hashtags and inspire other users to join in on the conversation.
Just remember that engaging your audience goes beyond sharing photos and videos of your products and services. You need to find a way to connect with them on a personal and emotional level.
Avoid using bots or any other form of software which automatically responds to and engages with comments. The best way to build a trustworthy brand that people enjoy engaging with is by being genuine!