For long as human’s have been able to communicate, storytelling has been a vital part of our narrative. In fact, it can be traced back to the earliest cave paintings discovered, demonstrating the artistic flare that sets humanity apart from the other species that populate this planet.
We love stories and we are always attracted to people who have a gift for retelling anecdotes and events with good humour. But how does this tie in with business? Well, from a business perspective, telling an interesting story relating to your brand is a great way to form an emotional connection with your audience and as we well know, most people make purchasing decisions based on emotion.
By sharing quality visual content, you will be able to let your audience know what you are about and build a strong relationship with them. Instagram isn’t about pushing products but sharing content that focuses on feelings instead; feelings that can be related to your products.
This approach will inspire an emotional response to your brand, and you will invariably notice a positive impact on the success of your business through returning customers and sales.
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