There are, however, many things to consider before “diving in” with an international campaign. Obviously, language barriers and having proper bilingual content made up is the most obvious thing that will spring to mind when you hear this but there is another glaringly obvious question the often gets overlooked:

Many services and products can be sold internationally thanks to the internet but it is important to evaluate whether it is worth the time, effort, and investment to target another country.

Before even beginning with this process, you should do some research into how your products and services will be delivered on an international level and what international markets would provide the most ROI. Focus on locations where your products and services are either in high demand or are an emerging market in that country.

In most instances not only will external Bilingual SEO experts be required to perform both on-site (such as writing new content in the target languages and translating URLs) to offsite work like building links to high traffic, reputable websites that rank well in your target country. However understanding exactly why certain work needs to be carried out and why it is important is crucial to evaluating proposals by various service providers so here are a few key processes which will help you rank well internationally.

So do not think that targeting another country will get you out of having proper content produced for your site! It’s not only important to find a writer who can write in your target language but it's also important to find a third party who is also bilingual to review, edit, and evaluate the content.

They are particularly useful when trying to display content that has been translated into subdomains and subdomains, and they help the search engines own algorithms to determine exactly who to show your content to and where.

Different countries will inevitably search for different keyword equivalents in their own languages, which means you may inadvertently target keywords that are much lower in search volume than they are in your country. Another thing to bear in mind is that while you may be used to thinking that Google is the be-all and end-all of your marketing strategy, in other countries (particularly Asia and the Middle East) there are additional platforms and avenues that could bring you a far more engaged and actionable audience.

First of all, our international SEO expert will help you determine new countries to branch into based on which have the best opportunities for your business. When the new areas have been determined, the expert will help lay out a plan for the website and ensure its SEO is correct. They will make sure the correct hrefland tags are being used (it helps Google figure which language you’re using on a particular page), together with Google search console to add the new chosen areas. As soon as everything is correct, the international SEO expert will promote your website to new countries.

• An International SEO Expert can promote your website to almost any country in the world!
• Broad experience with various websites: from startups to the biggest ones online
• We resolve issues other SEO agencies can’t