Jewelry SEO

Jewelry generally sells itself more often than not, by its very nature. It is sold, almost exclusively, through its visual appeal and no number of words can ever sum up exactly what makes your jewelry beautiful. The way that jewelry services and products used to be sold were pretty much exclusively on their visual appeal, obviously now we are in a whole different world and it’s essential for industry newcomers to ensure they have a solid and well-planned digital marketing strategy that encompasses many different aspects, one of them being industry-specific Jewelry SEO.
While it is just one facet of your marketing strategy, SEO (Search Engine Optimization) for the Jewelry manufacturing industry is extremely important. Particularly for smaller start-up companies looking to compete with larger, better-established companies. When people are actively looking for a product or service, the majority will jump straight on the nearest device and pull up a search engine (statistically, probably Google) and search for what they want online. Naturally, if this is where your customers are you need to be there too! Where they are most likely to make a purchase!

Why is Jewelry SEO Important?

Search Engines distribute massive amounts of traffic to websites every single day, in fact, up to 93% of all traffic to any given website originates from a search engine. Google specifically makes up for around 80% of that figure. Among those searchers are huge audiences of people looking for beautiful and high-quality jewelry products. This is why you need your website to be well optimized, as this will give you the best possible chances of getting your products in front of people who want to buy them! However, with 71%+ of the traffic for keywords going to the first page positions, that is where you need to be, and SEO will get you there!

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How do I Perform Jewelry SEO?

As with a lot of industry-specific SEO, the general principles of good SEO work remain true despite the change of direction. However, from the get-go, you will realize just how competitive the Jewelry and Gems industry can be online, with many large and well-known companies dominating the top search results. With this in mind, it is best to approach a reputable and well-reviewed Digital Marketing agency with experience in marketing to highly competitive environments to handle much of this work for you. Doing it yourself can potentially save money, but at the cost of time and sales that you could have been making by getting to the top positions earlier.

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1. Content

Content is an important cornerstone to the success of a website when it comes to SEO. Search engines use ingenious pieces of programming called “algorithms” to effectively scan (or “crawl”) websites in order to determine exactly what the website is offering to its users, what kind of experience the site will give to its users, and properly index it for relevant keywords.

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2. User Experience (UX)

In recent years, most search engines have placed a great deal of importance on what kind of journey their users have from starting a search to finishing on their chosen page. Their theory is that the kinds of pages Google suggests to its users reflect on Google to some degree, after all, if Google brought up pictures of apples when you asked for oranges, you would not use it.

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3. Link Building

Search engines essentially evaluate how much weight your website holds online and how much credibility it has. They do this by looking at how other sites and platforms are interacting and referring to you. A great way if building site authority is through link building. Link building is essentially the process of acquiring follow-through links on external sites that go to your own, using it as a source of reference for their users

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Outperform your Competition with the right SEO Strategy

According to a Research and Markets report, the online market of fine jewelry has already captured 10% of the global market. And this is exactly why implementing SEO strategies for online jewelry stores is not optional anymore – it’s essential to prosper online.
Of course, the regular brick-and-mortar jewelry stores will still have their place in the luxury industry, but more and more merchants start to experience great sales numbers in e-commerce and reaping the benefits from local SEO optimization driving more customers in.
And as the competition grows, online merchants have to stay ahead of the curve. For the top results in SEO, Google Ads, and overall marketing strategy lots of retailers turned to the best Jewelry SEO company in Bangkok: TBS Marketing.

Our main goal is to deliver the best results for our clients. So, if you want to get more customers and generate more revenue as soon as possible, contact our experts at or call us at +66 (0)2717 8124 | +66 (0)2007 5800

Professional online marketing and SEO services in Bangkok, Thailand



Bangkok Office
1023, 4th Floor TPS Building
Pattanakarn Road, Suanluang,
Bangkok 10250, THAILAND.
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Bangkok Office
1023, 4th Floor TPS Building, Pattanakarn Road, Suanluang,
Bangkok 10250, THAILAND
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