Legal SEO

Law firms have seen both the variety and scale of the cases they deal with change dramatically over recent years, with even small firms having an equal opportunity to bring in cases that would have been unimaginable just 20 years ago.
While the legal industry used to place a lot of stock in referrals and word of mouth, nowadays many will use legal SEO in an attempt to target potential clients who are actively seeking services they provide when they are most in need of them. Doing this not only helps to expand your firm's active client base but also helps you expand the reach of your company beyond friends and associates of those who have used your services before. Branding and how their clients view their firm has always been important and having a high-ranking website for high traffic keywords will help improve the impression given to considering using your services.

How does Legal SEO work?

When potential clients are considering using your firm's services, it is crucial that both your website and the most relevant information pertaining to their specific needs are easy to find and readily available. Most internet users will use a search engine to find services they require by typing in keywords relevant to what they are looking for. Therefore, if you are a law firm in Bangkok, ideally, when somebody visits Google and types in “legal services Bangkok”, your site will pop up on the first page of the results. First page results are particularly sought after as they receive a whopping 71%-92%+ of clicks for any particular search term, meaning these first page positions should be your SEO campaign's primary goal.
SEO essentially involves making your website as easy as possible for search engine algorithms to analyze and rank the pages on your site for relevant search terms. Many search engines (like Google) will also take into account the quality of experience that your site provides for its users when clicking through to visit. Essentially Google’s two major priorities are to provide their users with highly relevant content and to ensure that the content they suggest to their users is not only relevant and accurate but that the site provides a good User Experience (or UX) to their users. After all, if Google brought up slow and unresponsive sites full of 404 pages that were not relevant to what you were searching for then nobody would use Google or any other search engine for that matter.

What work is involved in a Legal SEO Campaign?

In all honesty, the work involved in a legal SEO campaign in many ways is the same as with an SEO campaign for other industries. The same considerations need to made and similar actions need to be taken in order to optimize your site; however, just as similar work may go into one particular case, the way that labor is applied varies between cases, and the outcomes can be very different depending on the individual factors involved. The same concept applies to SEO and finding an agency that can apply good SEO to your firm’s individual marketing needs is essential. Good SEO will generally revolve around:

Good SEO will generally revolve around:

1. Content

Good content really is key for a number of reasons when it comes to advertising legal services. For a start, potential clients will want to see that you are competent in the particular service you claim to be able to assist with, and good content helps with this. However, search engine algorithms also essentially “read” the content on your site to establish exactly what your site is advertising so it can rank it appropriately.

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2. Mobile Responsiveness

Search engines want to provide their users with a good experience, be that if they are using their platform on a desktop device like a laptop, or a mobile device like a smartphone. One of the new things that many search engines also judge a site on is how responsively your site resizes and refits the content to display to mobile users on various different kinds of devices.

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3. Realistic Expectations

There is no doubt that SEO can be a powerful tool for firms to use to draw in a new online generation of users, however, there are a few important reality checks to remind yourself of first. SEO takes time, it’s a long-term strategy designed to leave a long-lasting impression within the online sphere, so it is important not to expect instant results from this form of digital marketing. When evaluating proposals from digital marketing agencies any notion that SEO can bring instant or quick results should be viewed with caution.

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4. Knowing your Audience

All marketing is about finding the right audience, and with SEO it’s not enough to just know who your audience is, you have to understand them, who they are, and what their online habits look like in order to build a solid plan of how to target them effectively.

Transform your Business with TBS Marketing

Google together with other search engines seeks to provide their users with the best and most accurate results for their search queries. For this reason, their algorithms are constantly evolving. And what’s working perfectly for your website now may easily turn out to be a negative ranking factor later.

To stay ahead of your competition and to help your website rank higher you’ll need to fill it with targeted, very well-written, and SEO-optimized content.

Our experts will make sure your site’s content fulfills the primary ranking factors requirements of all main search engines while building trust with prospective clients. We also acknowledge the importance of understanding your ways of work and the area of your practice. This is why we always put our communication and partnership first.

Investing in SEO for the first time might be a little nerve-racking. But if you truly want to be a relevant and successful legal practitioner in today’s market, it’s a necessary step to take. Reach out to the TBS Marketing team and let us show you what we can do for you. We can get you started right away!
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Pattanakarn Road, Suanluang,
Bangkok 10250, THAILAND.
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Bangkok Office
1023, 4th Floor TPS Building, Pattanakarn Road, Suanluang,
Bangkok 10250, THAILAND
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