To join LINE as a business you need to create a LINE Official Account, under your own name, in order to communicate with your followers. Once you have been added by the user as a friend it is easy to send them messages with information or promotions about your brand. As they receive a notification on arrival many messages do get opened and raise your brand awareness, while there has been success with messages that include offers. You can also post on their timeline and hope to engage people more with likes and comments.
One way to gain the most out of these messages is to make them ‘rich’. A ‘rich message’ includes much more information than normal, including lots of images, text and other links. You can reply to users based on certain keywords automatically, and even use the survey feature available to gain research on your followers, like purchasing habits, to better help you adapt your marketing strategy. Keyword-specific messages are a great way to ensure that you are sending the information you wish to extend to the correct target market, and the more you have in common, the more likely it is that they will engage with your brand and convert to sales.
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