Magento is an eCommerce platform which was built on open source technology, providing online merchants with a flexible and easy to use shopping cart system. It also gives control over the content, functionality, and general ‘look & feel’ of the digital store.
This exceptional platform offers a number of powerful marketing & management tools which is why many eCommerce companies are drawn to the platform in the first place. Most functions are simple enough to establish as Magento is intended to be used by people who don’t have any experience in website development.
However, custom functionality and optimisation often require a much more complex understanding of programming. In addition to that, Magento is among the most ‘search engine friendly’ eCommerce platforms available on the market at the moment. That said, there are still a few known issues that can be fixed in order to improve your website’s SEO.
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