Medical Marketing

You may be under the impression that medical services do not require marketing, and to some extent, you would be right (most people do not need to see advertisements for their local doctor’s surgery for instance). However, as with any business, it is important that you are easy to find, that your brand image is bright and easy for potential patients to attach themselves to and that the benefits of your service over others are clear to see. That being said, actively marketing your products and services can be extremely profitable for particular industries like plastic surgeons and dentists, and boosting enquires for these businesses is always important.

Currently, there are far more reliable and lucrative ways to get patients than with print advertising and referrals alone! Digital marketing can help an entire range of industries within the medical field reach a completely new audience of potential patients who could potentially benefit from their services and products. Medical marketing can come in all different shapes, sizes, and delivery methods and it’s important to establish early on where your focus will lie and how best to use that particular method to its fullest potential.

Social Media has become one of the most powerful forces on the internet, for everything from personal, to political to religious; all can be found on social media platforms. They have also become something of a haven to businesses looking to expand their reach and attract new customers from their vast audiences. With Facebook by far being the most popular, let us use that as an example.

Facebook has over 2 billion users and with this huge amount of users, there are no doubt groups of people that would be interested in the medical services you provide. These people may consider making an appointment if only they knew about your business. Well, Facebook advertising allows businesses to advertise their services exclusively to those who are most likely to convert as a customer by targeting those firstly within the geographical range of your clinic, by demographical information, which makes them more likely to be interested in your services, and interests. This last one is key, as finding those users with relevant interests in the services you provide will help you widen the net and make them far more likely to come through as a conversion.

A tried and tested staple of the Medical Marketing field, Pay Per Click (or PPC) advertising has been shown to have proven results for the medical industry, helping leverage the enormous power of search engines to drive new appointments and bookings from potential patients.

This is done by placing ads above the organic (or non-paid for) search results which are designed to catch the attention of people searching for highly relevant and competitive keywords which would take far longer to rank for naturally. This comes at the expense of paying the search engine every time somebody clicks on their ad, regardless of whether that click results in a sale or appointment! Bear in mind that the medical field is a highly competitive place and the cost per click can sometimes be astronomically higher than you may think initially.

Contrary to PPC, SEO is the art of optimizing and focusing your website to be extremely attractive to those powerful search engines we were talking about earlier. Rather than paying for the privilege, however, you will not need to pay the search engine anything directly.

Essentially, it involves ensuring that your website follows the search engine codes of best practice. In order to evaluate sites, they most often employ algorithms to scan hundreds of sites a minute and correctly rank them for relevant keywords. However, SEO can be an extremely competitive field and it requires sufficient investment, expertise, and most importantly, time. SEO is most definitely a long-term strategy and it important to go into SEO with realistic expectations, particularly when it comes to ultra-competitive marketing environments like medical SEO.

Healthcare is an ultra-competitive industry and you’re probably wondering how to best put your high-quality practice in front of prospective clients. Thanks to modern-day technologies’ patients have a greater amount of information about treatment and providers than ever before. But what would be the best way to connect with them?