As you gain knowledge and start to develop an understanding of digital marketing and how it works, you will quickly realize that the term “
SEO” is actually a catch-all phrase. In truth, the term SEO has been bastardized and used so frequently to explain to non-tech-focused people how the general concept works that most people don’t realize how many individual facets can make up a website's overall SEO campaign and how intricate some of these processes can be. Ultimately, like any other kind of marketing, it is all about emulating the successes of your competitors and analyzing data, and acting upon it.