Real Estate Marketing


What is Real Estate Marketing and is it important?

Real Estate Marketing is the way of connecting your properties and brands with a wider audience and attracting more traffic. In today’s competitive market, where more people are searching for properties on the go and online, Real Estate Marketing is more important than ever before. Utilising Search Marketing to raise your listing in Search Engine Results Pages, paid ads and Social Media are all great ways to increase brand-awareness and traffic to your site, and with most Homeowners using search engines to help them find the right property, if you aren’t marketing, you will miss out.
It is essential to be in the right place at the right time for your customers to see you and make the decision to click through, and there are many different strategies to make that happen.

Search Marketing

Search Marketing is a hugely important area to master in order to have an effective marketing strategy. Search engines like Google reach millions and millions of people, and are a key resource in reaching this audience. Search Marketing refers to the strategy of improving your site’s listing within a platform’s Search Engine Results Pages, or SERPs. 


Search Engine Marketing, or SEM, involves paying for ads to appear in the SERPs. The position of your ad depends on the result of an ‘ad auction’, which takes into account the maximum amount you are willing to pay per click and your ‘Quality Score’, made up of many different factors.


Search Engine Optimisation, or SEO, involves organically raising your site in the SERPs. Unlike SEM, you do not pay for an ad but rather use a variety of techniques to ensure your listing is placed higher. In this way, your site appears as an organic listing, with no ad designation, and tends to receive more clicks.

Other strategies

Social Media is another useful marketing tool, from paid ads and videos to posting yourself, Social Media is a way to stay connected with people today and ensure you are present. The right ad getting reposted and enough comments can dramatically increase who sees it, which can only help gain clicks. Similarly, having a blog, and establishing yourself as a reliable source of information in your field helps to reach people in a different way and makes you seem more trustworthy when looking to buy. 


Real Estate Marketing is very important to increase your brand-awareness and traffic and ensure you are competitive in today’s market. With more and more customers going online to search for houses, it is essential to have working Search Marketing, with SEO being better for organically raising your position in the SERPs and gaining more clicks over time, and SEM helping immediately and placing your ad at the top of the page. Optimising your keywords and being sure to target both volume of searches and the user’s intent are important factors here. Most people only look as far down as the first three organic ads, and being any lower dramatically decreases your click-through rate, so it is important to have effective SM within your wider marketing strategy. Social Media is also an important resource when used correctly, and having an impactful and concise website that is mobile and user friendly is essential.
Having an effective Real Estate Marketing strategy is hugely important, both to increase traffic and convert this into sales. Contact us today for more information on Real Estate Marketing and advice on how to make your strategy effective.
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Bangkok Office
1023, 4th Floor TPS Building, Pattanakarn Road, Suanluang,
Bangkok 10250, THAILAND
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