This refers to the whole process, from the businesses who create and sell the product to a store or online company, who then depend on customers to buy from them. This means the retailer, the intermediary between manufacturer and consumer, works with both sides to get the products to the customers. The key points of Retail Marketing are generally known as the four ‘P’s’, Product, Price, Place, and Promotion. Below we will go through these four key components in more detail, describing how Retail Marketing works and some strategies to ensure success.
Physical vs Digital Retail Marketing
