TBS Marketing employs a team of experts in both fields of SEM & SMM. Every client that we work with is provided with a dedicated account manager as a direct point of contact who is responsible for implementing the SEM and/or SMM strategy, whilst providing ongoing consultation and monthly progress reports.

What's the difference between SMM and SEM Marketing?

Social Media Marketing (SMM) and Search Engine Marketing (SEM) and two terms of paid advertising which both fall under the umbrella of internet marketing
These two marketing methods share some similarities but there are also some notable differences between the two strategies; SEM more relies on an audience that is actively looking for your products and services, whereas SMM uses the power of passive marketing and targeting potential consumers when they are not necessarily looking to make a purchase. Both models involve some level of paid advertising although the way these different platform types go about this is also very different and your level of spend can vary dramatically depending on several different factors, from geographic location to industry competitiveness.

What is SMM ?

Unless you have been living in some kind of cave for the past 10 years, you will most likely be aware of just how much Social Media has grown in that time. Starting as a novel way for us to stay connected with our friends and family, it has now become a veritable hotbed of business and advertising opportunities. Now more than ever businesses are utilizing the power of social media to promote their products and services to an active, responsive, and fresh audience. This style of digital marketing is known as SMM (or Social Media Marketing) and it has quickly become a staple for many marketing teams.

What is SEM ?

Most businesses engaging in any kind of online business will be familiar with the overall concept of Search Engine Marketing , the basic premise being that search engines generate massive amounts of traffic with some search queries reaching into the thousands of daily searches. Traditionally you had to perform SEO to gain higher rankings for relevant keywords and gain a larger share of the traffic.

Which will work best for me ?

As we touched upon earlier, this can depend very much on the type of results you are looking for. If more traffic to specific pages of your site from specific demographics of people is your goal then SMM may be the best route for you. With social media campaigns allowing you to specifically target people based on their particulars and the passive nature of people’s behaviour on social media facilitates this very nicely. Whereas if you are looking to drive direct sales and conversions of a particular niche or specific products then SEM may be a better option.

What is the future for SMM and SME Marketing?

Digital marketing, in general, is an ever-changing and highly adaptable field in which to operate and change to the status quo is always expected. However, the trends that are defining Social Media marketing now will dictate how the platforms are likely to change in the future. Most Social Media Platforms are gearing more towards having advertisers use their content to tell a story to their potential audience through additional media such as video and all-around making their users’ journey through their advertisements a more personable one.
Search engines, meanwhile, are focusing more and more on automation to allow advertisers to reach additional relevant streams of interest. You will have no doubt hear the term “machine learning” thrown around at some point or another. Well, this is what search engines are slowly starting to incorporate into their various PPC platforms to automate a lot of the more labour-intensive work in an SEM campaign, such as keyword research. This will allow those with limited experience or time for campaign management to achieve better results with less oversight.
If you are interested in getting a free consultation on which online marketing strategy might be best for your business and goals then feel free to get in touch with us and one of our experts will be happy to assist.
Professional online marketing and SEO services in Bangkok, Thailand



Bangkok Office
1023, 4th Floor TPS Building
Pattanakarn Road, Suanluang,
Bangkok 10250, THAILAND.
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Bangkok Office
1023, 4th Floor TPS Building, Pattanakarn Road, Suanluang,
Bangkok 10250, THAILAND
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