Considering that businesses will lose money with potential setbacks in an SEO campaign (in terms of time that you could have spent converting first-page interest into conversions), it is vital that you set yourself on the right path as quickly as possible.
Ultimately having a team of highly experienced and technically knowledgeable SEO Consultants to help steer your campaign in the right direction will help you achieve good results more quickly. Which ultimately means more conversions, more business, and more profit for your business. That and you get bragging rights amongst your peers for your website's amazing first-page performance!