Is SEO Easy to Learn? (Should I Take an SEO Course?)
Is SEO easy to learn? Should you take an SEO course to expand your knowledge? Hmm. That’s a tough question to answer. The long and short is that picking up and understanding the fundamentals of SEO is easy enough when explained properly, however, learning everything that there is to know about SEO is a different story entirely.
The question is, do you need to know everything there is to learn, in order to excel with your website’s SEO? And is it even worth learning if you’re not going to be practicing SEO personally, but outsourcing it to a dedicated and professional digital marketing agency? Let’s find out!
Do I Need to Understand SEO?
Yes, if you are a business owner, then you need to understand SEO. How deep into the rabbit hole you go should really depend on how much involvement you’re going to have with your SEO.
If you are a business owner with zero interest in investing your time into your SEO and will invariably hire the professionals, then you won’t need to understand the ins and outs. Certainly, having a deeper understanding will help with your decision making and ensure that you’re not being ripped off or messed around by an SEO agency, but knowing everything there is to know will not be necessary.
If, however, you are a small-business owner and plan to manage your SEO in-house, then you will almost certainly need to have an extensive understanding of SEO. SEO is difficult enough as it is, without trying to manage it yourself with little knowledge or understanding.
First, Identify Your Intentions
Before making any decisions, you should settle on your intentions. If you are going to hire the professionals to help you, but you’d still like to understand SEO, then you can ask your prospective agency for a “crash course” in SEO. This can be a great opportunity to build a rapport with your agency and understand how they operate. Alternatively, there are a number of free and paid courses available on the internet, so you can go and expand your knowledge in your spare time if you desire.
On the other hand, if you want to understand SEO so that you can take matters into your own hands (or at least, identify if going it alone will be possible), then you should get stuck in and do as much research as you can.
What many people find is that upon exploring the world of SEO, they realise just how deep the rabbit hole goes and that perhaps, they’re best leaving it to the professionals. Just imagine having to learn everything there is to know about your industry again, from scratch!
If you find yourself feeling overwhelmed by it all, then please understand that there is no shame in that. SEO is a massive industry with an awful lot of false or dated information and finding a reliable & reputable source of information is easier said than done.
Here at TBS Marketing, we take great pride in guiding our clients through the minefield that is SEO and helping them to better understand the practice without being bogged down with too much in the way of technical jargon.
SEO is Forever on the Move
One thing that you will soon pick up on as you begin to explore the world of SEO is that it is forever on the move. SEO is like the Sahara, vast and ever shifting with the winds.
This can make it exceptionally difficult to keep up with. You might find that as soon as you’ve finally grasped SEO, a new update will be released by Google and much of what you understand has now been rendered obsolete.
It’s never quite this extreme, however, if you were to look at SEO 20 years ago compared to how it is today, you certainly wouldn’t recognise it. That being said, it’s easy enough to keep track of any updates and the new changes, it just means that you’ll be forever learning. You don’t just grasp SEO and then that’s the end of it. You are constantly having to learn, and shift, and change, in order to stay ahead of the curve and maintain that competitive edge.
What are the Top 5 SEO Courses for 2020?
If you are serious about learning SEO with the intention of practicing it, then here are a few different courses that you may be interested in exploring:
This is a free course which can tell you everything you need to know from SEO, PPC, to Content Marketing. A great feature about this academy is the fact that their courses are constantly updated and kept relevant.
Udemy - SEO: Complete SEO Training + SEO for WordPress Websites
This course is in the region of $230 but is certainly worth every penny. You will, however, already need to understand the basics of SEO in order to truly benefit from this course. If you go in blind, then you’ll fall behind and struggle to catch up.
The SEO Playbook
The SEO Playbook is a one-time fee of $500. What makes this course so unique, is that you can witness SEO practices be put into play with businesses in real-time. You don’t just learn; you absorb the experience.
Yoast ranges from free, all the way up to $700 for multiple course packages. It really depends on the extent at which you would like to explore SEO. In any case, these guys know their SEO and you’d do well to roll with them.
SEO Training by MOZ
You may recognise MOZ as being one of the industry leaders in SEO methodology. Similarly, to Yoast, the prices very with MOZ depending on how deep you wish to go. You can pay as little as $99 or as much as $595.
To conclude, if you are going it alone, then learn as much as you can about SEO and become the master! However, if you wish to focus your precious time on growing your business, then you should hire the professionals. That way, all you’ll need is a bit of a crash-course in the fundamentals of SEO and learn it as your grow and progress.
There’s no need to be an expert to get expert results, simply contact TBS Marketing today.
Professional online marketing and SEO services in Bangkok, Thailand