Search engine optimisation has long been a headache for anyone wanting to get ahead of their competitors online. There are so many factors to be aware of and people are forever dreaming up new and innovative ways of gaining that competitive edge. Then, over time, those changes are deemed “black-hat” techniques and are no longer acceptable. It’s a merry-go-round that swaps out its horses after every full circle.
But, if your able to not get too attached to an idea and you are willing to flex with the tides, then you shouldn’t have too much trouble staying ahead of the curve. One of the new SEO techniques that we would like to talk about today is SEO hosting.
What is SEO Hosting?
SEO hosting is a type of website hosting which is designed to improve your SEO, with the desire to increase your websites overall visibility and subsequently drive up the amount of sales being made.
In order to do this, you’ll need to find an SEO hosting provider who will be able to host multiple website’s using unique C-blocks of IP’s. This will allow a number of websites which are run by the same company, to interlink with one another, whilst simultaneously being ranked independently on search engines such as Google. Thus, we can identify the fact that SEO hosting is certainly more beneficial to companies who have a multiple websites under their command.
What are C-Blocks & IP’s?
Your typical web server will have an IP address (something along the lines of 192.234.1.0)
These IP addresses are divided into 5 different classes (class A through E)
If you are in possession of multiple websites and you plan to link them together, search engines will invariably pick up on the fact that they’re being hosted on the same C-Block and only the first website will be ranked.
If, however, each of those websites are being hosted on a different C-Block (class A through E), then each individual link will be ranked independently and thus, will be easier to find.
What are the Benefits of SEO Hosting?
SEO hosting is by definition, having the option to have your websites hosted on different C-Blocks. However, that is not all that SEO hosting has to offer. In fact, there are other benefits as well:
International SEO
The likes of Google rank websites via their IP address’s geographical location. This means that the more relevant the geographical location is to the type of content that you have displayed on your website, the more effectively your website will rank on a Google SERP (search engine results page).
The fact that you can have your websites hosted over multiple IP’s in a variety of locations means that you can benefit from international search as opposed to the single location.
Local SEO
The same applies to local SEO as international SEO. Websites with local IP’s will be able to rank much better for local SERPs provided the content displayed on the website is relevant to the local IP address in question.
Ensure That Each Website is Treated Individually
With normal hosting, if your website is associated with another website on the same C-Block and it has been found guilty of black-hat techniques, then all of the websites on that C-Block will be penalised by association. This is unnecessary.
Instead, you can have your websites hosted over a range of unique C-Blocks with SEO hosting, and not have to worry about being “tarnished with the same brush” should something go wrong with one of the linked websites.
Find yourself a reputable SEO hosting company for customised SEO hosting which can help you meet your marketing goals. Quality assurances, reliable network infrastructure, and fast data transfers are just a few of the features that you should look out for. By optimising your hosting in order to improve your overall search rankings requires that you use unique Ip’s, quick load times, and maximum uptime. Whether you only have a few associated websites or a large network, you’ll need to work with a hosting company that you can trust.
Quick Tips for Improving Search Engine Rankings
Whether you decide to roll with SEO hosting or not, there are many other techniques that you can use to ensure that your website is ranking as well as it can. Here are a few tips for improving your search rankings over time:
Ensure that the quality of the content on your website is exceptional and that it is useful to the target audience
Optimise the website in accordance with Google’s strict search guidelines (i.e., proper meta-data, titles, and tags)
Provide users with a variety of engaging content, including images and video
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