While it is theoretically possible for a layman to learn and practice proper SEO techniques, it isn't something that is picked up overnight and more often than not will require through research and study to properly master.
Most business owners struggle to find the time to run their business as it is let alone learn an entirely new field of study! This is why many businesses feel the need to get some external help with planning and executing a successful and highly profitable SEO campaign.
We here at TBS Marketing are SEO experts based in Bangkok and we can help you optimise your website by assisting through every stage of the process. From properly and thoroughly auditing your site to identify areas of improvement, right down to implementation and execution of even the most complex and challenging of sites. We will work with you to find out exactly what your website does, how it works and what kinds of visitors you need to attract to make your website stand out amongst the competition, and what techniques will bring them in.
SEO is essentially the process of taking actions on your site by analysing exactly what is wrong or could be improved on your site to be looked upon more favourably by search engine algorithms, and exactly how to go about implementing those changes. Usually your site would be reviewed by a Digital Marketing expert who can audit and evaluate everything on your site and give you a breakdown of the work that needs to be done if you ever hope to achieve those ever-coveted top spots on the likes of Google or Bing. Essentially, this is what will make your site easier to find by people searching relevant terms.
However, as every business is different, every website and its individual goals will be completely different and this has to be factored into any successful SEO strategy. Thankfully, digital marketers are not limited to a single way of working or technique and a wide variety of different ways of improving your websites search engine presence now exist. It is important to remember that the complexity, time and money involved in one site's SEO may be wildly different from another.
We work with businesses of all different sizes and industries and have helped many less than perfect websites become a powerhouse of relevant traffic and conversions through proper, white-hat SEO techniques. We can help you set up, manage and develop both your strategy and your businesses online goals as time goes on; our team has the experience, expertise and dedication to give you the results you need.
There is no doubt that if you have a website that requires traffic (be that for your business or for any other purpose) you will at least have heard the term SEO being used. SEO (or Search Engine Optimisation) is by far one of the most popular strategies for businesses looking to establish a long-term presence within the digital sphere. Essentially SEO is the process of optimising and structuring your website in a way which makes it easy for major search engine algorithms (such as those used by Google and Bing) to read, categorize and effectively rank your site within search terms that are specific to what your website does.
A search engine's primary goal is to provide its users with the most accurate and relevant information based on their search terms. Let’s face it, if Google generated irrelevant or low quality results for your search the likelihood is that you wouldn't use it, and this is obviously what Google wants to avoid at all costs. With first page positions on Google capturing around 71% of the total clicks for any given search term it’s not hard to see why competition for these top spots can be so competitive. However, with the algorithms search engine forever changing and adapting to the everchanging online world, it is imperative that you seek help from only the most experienced and knowledgeable SEO experts.
The truth is there really is no definitive answer to this question. Individual ways of improving a websites search engine performance can vary drastically dependant on things like what platform or CMS the website is built on the issues with the content on your site. Making sure things like this that are on the website are thoroughly and rigorously checked and audited is your first step when coming up with a strategy. The more thorough and in depth your audit, the better your chance of rectifying all of your sites issues in one fell swoop. Proper auditing can save you having to keep coming back to the same areas of your site to fix small issues that could have been identified and rectified from day one.
The next step is to properly envision and quantify what your website's goals will be and what kind of visitors you want to attract to your site. Essentially this step is all about understanding your sites visitors and their journey. Doing things like proper keyword research to find the most relevant search terms, making your site mobile friendly in order to improve your visitors “user experience” (or UX) better and making sure that the content on your website is clear, easy to read and relevant to exactly what it is you do and what you offer.
The next step is to make sure that in the eyes of Google, your website is a trusted and highly referenced authority on whatever keywords or topics your website is attempting to target. This is done by establishing outreach with blogging sites and generating an online buzz to get not only traffic, but links from external sites referring back to you as an authority that their visitors can trust.
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— John Doe
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Professional online marketing and SEO services in Bangkok, Thailand