SME SEO 
 Website Management Company Bangkok

For small businesses, SEO can certainly be frightening. So much so that many small businesses don’t even bother because they assume that A) it’s for those with a big marketing budget only, or B) it’s all a scam and a complete and utter waste of money. Needless to say, neither are correct.

In any case, we’re going to go through the basic fundamentals of SEO and how it can help to transform your small business into a healthy, growing enterprise.

It has to make sense to navigate. Think of your homepage as the central hub, which then links on to the other appropriate pages on your website (services, products, contact, etc)

To some of you, that may sound self-explanatory, but you’d be surprised by how many small businesses we come across that have made even this, elementary mistake. Such is the reason why it is paramount that you hire the professionals if you don’t fully understand.

While it’s normal to have Not Found (404) errors, you’ll want to address errors for important pages linked to by other sites, older URLs you had in your sitemap and have since deleted, misspelled URLs for important pages, or URLs of popular pages that no longer exist on your site. This way, the information that you care about can be easily accessed by Google and your visitors.

• Not exceed the recommended character leng…(if Google starts truncating your text like that, then it’s too long)
• They should be enticing enough to attract users to click-through to your website
• Contain the specific target keywords that you would like to rank for.

• If you don’t currently have any meta titles or descriptions, add them.
• If you have but they’re too long, then cut them down.
• If they’re boring or unenticing, then hire a copywriter to spruce them up for you.
• If they don’t include your target keyword, find a way to include them without sounding unnatural or forced.

In other words, if you want a seat at the table then you’re going to have to earn it. So, don’t skimp on content, hire only the absolute best.

• Include copy on every page where appropriate
• Use only one H1 tag per page (then implement H2-H6 where appropriate)
• Don’t smother your copy with keywords. Place them carefully
• Always be on point with spelling and grammar.

This is why you need to demonstrate that you are the authority in your industry. However, there are other “off-site” ways of building links and one of them is by requesting them from businesses with which you are affiliated.