While Instagram is directly owned by Facebook, it is about as different from its original platform as you could possibly imagine. Instagram is an almost entirely photograph and video-based platform that allows businesses who require a visual medium to properly advertise their products.
Businesses that do well from Instagram marketing are Restaurants, Clothing, and Apparel suppliers, Jewelers, and even Hairdressers and Spas as it allows them to create positive brand affinity with people who show an active interest in their products. Instagram has around a billion users worldwide and naturally, the number of advertisers who use the platform has exploded in recent years, creating a similar problem of oversaturation as Facebook.
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