Social Media Marketing

Social Media platforms have changed rapidly over the past decade. Whether you use Facebook, LinkedIn, Instagram, or any other site to stay connected with your personal or professional network you will most likely have noticed that more and more elements of their platforms have slowly become more applicable and focused towards businesses. 
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Social Media Marketing has become the main source of revenue for Social Media platforms and most are constantly changing, updating, and adding new features to make it easier and more lucrative for businesses to use. The amount of companies investing in their Social Media Marketing strategies is a testament to its success, as they would use it unless it provided a sufficient return on that investment. Social Media is certainly great for those who want to target large numbers of people based on their individual interests, age, gender, or other demographical information.

Is Social Media Marketing Easy?

This is a hard question to answer and it all general boils down to a few factors. Social Media Marketing is generally just as easy to use as any other kind of digital advertising platform, and they allow you to quickly craft and publish adverts to large demographics of users. However, there is something to be said for the difference between being able to “easily use” something and using it to effectively drive highly engaged, relevant, and highly converting users to your targeted goods or services.
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Which Businesses Benefit from Social Media Marketing?

With its ability to target people based on their specific interests, hobbies, profession and location, it can be applied to practically any business model to some degree. However, as with anything, it does have its limitations and some businesses will not see as many direct sales or bookings by using it, but this is not always the goal of Social Media Marketing and generating interest and relevant traffic is also something that can be achieved using Social Media Marketing.
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Which platforms are the most effective for Social Media Marketing?

While most Social Media Platforms operate their advertising in a similar way, there are of course platform-specific considerations that need to be made in order to ensure that you are advertising to the right audience:


Facebook is the world’s most used Social Media platform and estimates put its individual visits at a massive 1.62 BILLION per day. This means that finding a relevant audience that is interested in your products is extremely easy as may different kinds of people of all ages, interests, professions, and affluence all come together on Facebook’s expansive social network.
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While Instagram is directly owned by Facebook, it is about as different from its original platform as you could possibly imagine. Instagram is an almost entirely photograph and video-based platform that allows businesses who require a visual medium to properly advertise their products. 
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LinkedIn advertising has become THE number one avenue for companie3s looking to market exclusively to a B2B market or highly specific industry professionals. LinkedIn is the Facebook of businesses and has become a hub of professional activity from recruitment, to networking and everything in-between. 
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While many may not regard YouTube as a traditional social media network, that’s exactly what it is. Youtube actually has one of the most well-established advertising platforms on the internet that allows businesses to place relevant adverts on various different types of videos on Youtube. Over 5 Billion videos are watched every day on Youtube and for those looking for sheer quantity in their audience, and the ability to create visceral, highly engaging video ads, there is no comparison to Youtube
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