TikTok Marketing


Tiktok is essentially a viral video sharing platform in which content creators make short videos which have become massively popular with those from “Generation Z” or those who are under 20 years old at the time of writing. Obviously, with any online visual media sharing platform, brands were quick to realize that they could use the fast-paced and highly engaging nature of TikTok to promote their products and services to new audiences.

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What is TikTok and How did it start?

TikTok is a video sharing platform that allows content creators to upload short videos of themselves. The platform also allows creators to dub over their videos with audio from different sources in order to allow miming and lip-syncing videos (much like Music.ly) which was the original drive for its initial large-scale success. The parent company of TikTok is a Chinese company called ByteDance and was originally launched in China as “Douyin” before officially being rebranded as “TikTok” to coincide with its international launch. The platforms do use the same technology as they did at release but each is a separate entity due to the strict censorship laws imposed by China’s ruling party.
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How can TikTok Marketing help me advertise?

Like Instagram, TikTok has quickly become a business-focused platform filled with influencers and stars who all control very niche, highly captivated audiences who are normally extremely engaged with their content. Due to the meteoric success of similar campaigns on Instagram, businesses are falling over themselves trying to find unique and profitable ways of advertising on the platform.
However, there are several popular and most widely used strategies which stand out as being the most widely adopted and, therefore, successful:

1. Traditional Influencer Marketing

Naturally, with such a highly engaging, visual medium built pretty much exclusively on the viral nature of its creators content, Influencer marketing is quickly becoming one a mainstay strategy for generating demand on TikTok. Essentially these creators know the power they have over their audiences and suggestions for the right product from the right TikTok-er can drive massive amounts of interest in the target brand.

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2. Brand Takeover

This is a fairly new strategy that brands use in order to strike an affinity between their famous TikTok influencers and themselves in order to gain traction amongst their followers and in return, expose your following to them. This is one of the more mutually beneficial strategies and normally involves the TikTok-er “taking over” a brand’s own TikTok account in order to produce content that incorporates their products in a natural and engaging way.

3. Making your own TikTok page

Brands are also increasingly making their own TikTok accounts and releasing their own content in order to strike a chord with relevant audiences across the platforms. While it may not seem possible, its important that your brand is approachable and personable to your consumers and seeing your brand take part in Hashtag challenges and other viral or trending format videos can make your brand seem like a real entity, as opposed to a faceless business entity. Using a TikTok account, your brand can create a sense of belonging in people’s lives and thus, creates a dedicated customer base.

4. TikTok Ads

TikTok’s proprietary ad delivery system is still currently in its infancy and not nearly as well developed at Facebook or Youtube’s systems, yet. However, businesses that have started using it have reported great success. TikTok advertising actually encompasses a number of different platforms. However, ads on Tiktok will appear in one of four places, which are within the In-feed, Detail Page, Post-roll, and Story. These placements are chosen by advertisers; depending on where they think their ads will perform the best. Ad’s on TikTok are all video-based and they work on a system similar to PPC advertising.
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Reach Millions with TikTok Advertising

Every Social Media platform has its own way of connecting with people and its own advantages. And incorporating Social Media into your marketing strategy can be beneficial for businesses across industries.
If you are a business owner TikTok can be a great marketing channel for your brand as there is still rather low competition which could be a great opportunity for you to stand out. Although, if you’re new to the platform, you may have certain difficulties in setting the right strategy to market your brand.
Discover how TBS Marketing can help you improve your online presence, boost your sales, and strengthen your customer loyalty by contacting our experts today.
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Bangkok Office
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