Some people want large volumes of traffic and click through to their site in order to drive the most conversions possible. Whereas some want to target specific demographics of age, profession, and other factors that can lead to the conversion you want. SEO cannot do this as the most demographic information you will get from a click itself is the location of the user. This can be a problem for those who rely on knowing their customer’s demographical information, like age, interests, and hobbies. However, different types of social media remarketing can help you recapture those customers and provide you with their relevant demographic information.